Creating Blog Post Content

Creating Blog Post Content

Creating Blog Post Content

The buzz around content creation, content marketing, and content in general, is getting louder. The subject of content has become complex. This article opens the dialog about content from the reader’s point of view. The one who is on the receiving end of the content produced.

The Web is the go-to place for information, and after twenty-five years of using the Web, we’re good at researching and reading. These days we’re reading content generated on a consistent, or automated basis. Experts, authorities, and opinions abound in a quantity of content, and we’re wading through a surplus of information.

“The content bubble is about to burst,” says the marketer creating content.

“No says the advertiser,” content is here to stay and has to be quality content.”

“Content marketing is dead,” days the chief information officer.

“What do you mean,” says the reader, “this content is the same as the last article. I’m looking for a simple explanation, but what has this got to do with what I’m looking for.”

The way to simplify something complex is; state the obvious and return to the origin of the contextual definition.

The obvious issue about content; there are two people involved in creating content. The person who writes the content and the person who reads the content. So just who is reading the content? Unless the person engages with you after reading the content, you may not know.

The genuineness and the originality of the content will reach the reader.

Content should complement and supplement existing knowledge Click To TweetRespecting the person you are communicating with is the first step to resolving the complexity of creating content. Instead of relegating people to a particular group, understand people are individuals, and they have prior knowledge.

Defining Content

Content is the material in speech or literary work. It is presented in a form, or style, to promote ideas, a message or a thesis. A thesis is a statement or theory put forward to be maintained or proved.

The creator of the content within a book, a literary work, is a writer, and an author if the book is published.

The Web gives everyone the opportunity to write, or create content. Written and visual content exist within a website. The prompt of “What’s happening?”  “Join the conversation.” “What’s on your mind,” invite you to create content.

“Hello world, this is my blog,” continue the sentence and tell your story. For some it is easy, for others it is unpleasant. Staring at a blank page, and what do you write?

A writer will answer you immediately with the latest story or content running through their mind. Their imagination is captivated by the subject and they will tell you all sorts of interesting facts about what happens when you write “hello,” and connect with the world.

On the Web, the content of a thesis, a sales pitch, and a conversational blog post are all content. All this content finds a home on a Website. There are no hard and fast rules about when and where you can publish content on the Web.

Continuing on in our thorough definition…

Content is defined as a literary work having a marked style intended to create a particular effect. A sales promotion, for example, has a marked style with a particular effect. But a sales promotion isn’t a literary work.

A literary work is a formal style of elaborate writing. An author uses a formal elaborate style of writing. Writing content for a book and the Web are two entirely different kinds of writing.

The Blogger

Logging onto the web and writing in the log was called a weblog, so named by Jorn Barger. In 1997 Peter Merholz shortened the word to “blog”. Blog content was written with an informal conversational style. The personal blog was a single person who wrote content into the blog. The blog built social relations with readers who subscribed to the blog because they enjoyed reading the content.

The word blog was used as a noun and then as a verb to post to one’s blog devised the term Blogger. The original blogger platform product was developed by Evan Williams from Pyra Labs. Blogging became popular in 1999. In 2003 Google bought the platform and this became Blogger. A very popular blogging platform but not in the WordPress software.

Blog key on a keyboard.The blog was a personal account of events in life. The entries were journals. The blog has evolved the writing of a blog rather than a personal journal. It is an information source, a means of communication. In fact it is a vital tool of communication on the web.

A blog opens the conversation. One of the major changes of our interaction on the Web was being able to comment and interact with the person who wrote the blog post.

Another change was the introduction of forum software. We now have online communities and forums contributing to the discussion and learning through the blog.

WordPress Blog

Another popular blogging platform is WordPress started in 2003 by Matt Mullenweg and David Little. The project was picked up to improve the blogging software dilemma Mullenweg was using. As a result, WordPress has grown to be one of the most popular softwares used for blogs and websites worldwide. There are a variety of different publishing platforms for blogs and websites.

The Web is a publishing platform for commerce, education, research, and personal communication. The World Wide Web is the largest electronic database of it’s kind, and almost everyone has Internet access worldwide.

The original purpose of the blog was communication in real time. WordPress started off as a project offshoot from b2/Cafelog, developed by the French programmer Michel Valdrighi. The blogging software dilemma was resolved. Today, we press words with WordPress, one of the best blogging platforms to have a blog, and create blog post content.

The key to getting content published and read on the Web is to consider the reader. The content in the blog post should not be full of advertisements or distractions. Keep the content free of clutter. The purpose of the blog post content is to inform. Ideally, you you’re writing about a subject that is interesting to you and your readers.

Layout Content

A layout is how the parts of something are arranged. 

The layout of a Web page or post page is built within tables and specific column widths.

This next section show how disruptive content can be when placed in the wrong place or out of context.

There are specific areas for content within the framework of a web page. The problem is not the layout of the tables, it’s with the content.

The deadline begins








The Norman Nielson Group conducted tests in 1997, on how people read on the Web. They discovered people don’t actually read the content they skim read.

Why Content on the page isn’t read

  • The content on the page has now disrupted your attention. The click me button on the right is distracting.
  • The countdown is an advertisement because you’re running out of time.

You have now lost the thread of the discussion we are having about creating blog post content.

Creating Blog Post Content

The content survives if the definition of content is understood. The content is read when there is a clear eye path and no distracting information to interrupt the reader’s concentration. How many times have you finished reading a blog post and retained the information? Not too many. Even in this post I interrupted the flow of content to illustrate the point of how we should think about creating blog post content.

Creating content in a blog post needs planning. We are used to writing a composition. An article with a beginning, a middle, and an end. A blog post is a powerful communication tool so take time to think when creating blog post content. 

When I’m not all over the Web, I’m writing and marrying the content with the design. Writing content and design is usually a match made in heaven. With WordPress, it’s in real time. Follow me on Twitter

Are You A Writer

Are You A Writer

Are You A Writer

Today everyone is a writer of some sort. The Web demands communication in writing. We do not realize how suddenly the Web came upon us and how much pleasure we get out of using it. The more you use the Web the more you write.

In reality, writing is an opinion expressed in writing. Once your writing is out in public, another mind will find it and form their opinion of your writing.

This article discusses what a writer is in a more in-depth way. It is time to depart from the easy to do and quick tips we read. If writing were easy, we would all be bestselling authors overnight.

The promise of success in writing is not a guarantee, only a dedication and an application to the principle that governs the practice will give you a return on what you put into it.

3 Exclusive Tips for Writers

  • Practice
  • Practice
  • And more practice

You can learn to write and go to college and obtain a degree. Earning a writing degree does not guarantee you can write. It puts letters behind your name that give you an authority because we respect learning.

The idea that anyone can do anything is true. But you have to make sure you really want to do it and then dedicate yourself to accomplishing what you want to do. Have to and want to are two different kinds of activity.

The call of the writer is deeper than a method or technique.

The best advice is usually the writer’s personal experience. If you want to write read On Writing Well by William Zinsser. He explains the essence of writing from his perspective as a writer, an editor, and an author of seventeen books about writing. This is only one book but this book in particular has over a million readers.

We use the word “tip” because we want a shortcut, a timesaver. When you are a writer there are no shortcuts.

  • Writing encompasses the totality of who you are.
  • Writing is a privilege one never takes for granted.
  • Writing must come from your heart and your head without dollar signs in your eyes.

The Writer Label

  • Journalist
  • Journal writer
  • Writer published author
  • Copywriter
  • Blogger

Writing for the Web

The varieties of content for different avenues of communication have a purpose. We are not used to writing for a purpose to communicate a particular message. The Web makes communication easy through the content management systems we use.

The World Wide Web is a relatively new phenomenon and has only been around for our personal use for twenty-six years. The Web was the brainchild of one man who perceived how people could access information through the Internet without complex code protocol. Sir Tim Berners-Lee brought the idea of the World Wide Web to the physicists and mathematicians at CERN laboratory in Switzerland in March 1989. The idea of people having access to information on a private computer did not go over well. In 1990, Berners-Lee submitted another proposal. This time it was accepted and the concept of the World Wide Web, the space that contains the information we access came into existence.

Tim Berners-Lee’s vision of the Web was “a system in which sharing what you knew or thought should be as easy as learning what someone else knew.” Weaving The Web by Tim Berners-Lee with mark Fischetti. The Web gained usage through people wanting to access information. The browser was the graphic interface that made it easy to connect to the Internet without knowing computer code.

The Web is a sophisticated tool and requires new skills to negotiate the ever-increasing information highways at Nano-second speed.

The Copywriter

Not many people know what a Copywriter is. The term Copywriter is often confused with Copyright associated with intellectual property rights. Some think a Copywriter is a writer who copies writing.

Copywriting is associated with promotional or advertising writing. The tone covers communication with businesses and customers.

The context for this writing is through marketing strategies using specific avenues of communication about a company, the people, the products and services offered, and the purpose.

The Web has given us Websites and the opportunity through writing to communicate and do business with people and make connections. We have built a new profession, e-commerce integration, and online business operations.

The Copywriter represents the user and the marketer represents the product. Of course, this is a very simple definition of a Copywriter. For a better one I would suggest reading Scientific Advertising by Claude Hopkins. If you delve into the origins of Copywriting you will find eloquent writing going beyond writing advertisements. It is an extensive, in-depth style of writing covering every aspect of interaction between the buyer and the seller in products and services.

Copywriting is going through a revival as people discover how difficult effective communication in writing really is. Copywriting is definitely  beyond tips to “write great content.” Unfortunately, we have implemented too many easy-to-do instructions to save time. The time it takes to do the writing is irrelevant, what matters is the writing itself. Does the writing convey the communication.

The Web has a new writer.

The New Writer

  • Produces perfect quality writing every day.
  • Increases web traffic 100%.
  • Writes relevant articles that maximizes engagement.
  • Is superhuman and can produce “great content” based on fifty-two things every writer knows to do.
  • Buys into anyone can do it scenario.
  • Generates content no one reads.
  • Artificial Intelligence will produce content at rapid speed.

The True Writer

  • Does not complain about writing and has time to write even at three o’clock in the morning.
  • Will exercise patience and has no illusions about their writing.
  • Believes writing benefits others through the story or information.
  • Serves the craft of writing realizing writing existed long before they did.
  • Understands the different labels of writing and does not go overboard about the definitions.

Writing a Book

There is a book urgently waiting inside you to be born. As the mother of the book, you experience birth pains. You agonize about the platform you will use to publish your book. An e-book is free to publish.  Also easing the birth pain is the money you can make from the book.

If you want to write to make money, take a deep breath and sit down. This is the wrong reason for writing a book.



When you are honest about being a writer, you will do the writing first. You will write the book because you are dedicated to writing it. Not because someone will hold your hand, every step of the way and this is how you will write it. Neither will you need something to motivate you or a template already formatted. The tools you choose to use to write should be simple but they won’t write for you.

The book you want to write should have deep significance to you the author. The subject you are writing about has merit and your experience is the authority.

Within the journey of writing you will discover something larger than the prestige of being a published author, you will discover yourself. Writing is the expression of the inner dialog combined with information to supplement and explain the expression.

Writing is Work

The work to apply what you learn is paramount to anything you do. Nothing is easy, fast, or quicker. Writing is the one task that takes time and patience. To get the true meaning of the words you have to analyze them in the context of their accepted meaning. The definition, the synonym, the different cultural interpretations of the same word. All these details include the work.

Anytime writing is a have-to-do then you do it half-heartedly. The motivation to apply something you have learned should come because you care enough about the quality you want to produce.

Others cannot intimidate you, and it is no use comparing yourself to the greats of writing. You can only emulate or follow their example. Writing is a labor of love even though it will stretch you to your limits and show you the glare of life’s mirror.

Writing is Solitary

If you do not like to be alone then you will not spend time writing. The writer’s zone is when you forget about the time, the day, the weather, and you are “inside” the writing. The world is gone for a while and you are absorbed in the details of analysis, expression, and clarification.

Ideas become larger than life and you struggle to express them in words. The words expand and grow and then you must work to trim down the sentence structure to make sense.

A pen and paper, a computer, it does not matter the medium you use. What matters is you write and work at the writing. Repeatedly you review, edit, revise, and sometimes press the delete button and start all over again.

Writing Creates Vulnerability

What makes you think you can write? What is unique about what you write? Has it not all been written by someone else? For centuries, we have been writing. The ideas of the finest minds live on through their immortal writings.

Yes, but each person is unique and there is only one of you. Your spirit occupies your body. You cannot compare yourself to others or be like someone else you can only be you and write, if you dare.

Writing Brings Awareness

When you write in earnest, you will find out. You discover the true person you are. This is when you live fully according to what you think and know.

If you are a writer, you live through your writing. Are you a writer?

The Six-Figure Romance

The Six-Figure Romance

The crowd stood up and cheered loudly applauding. The atmosphere in the room was exciting and everyone was full of enthusiasm. Finally, you have the information you need. You can do it as well. Their poster child did it in three months from rags to riches. You lived through the heart-rending story. The poverty-stricken family of seven, now laughing and frolicking on the lawn of the mansion with the Cadillac parked in the driveway. Happy smiling faces, he was earning a six-figure income. Anything is possible.

Why You Don’t Make Six-Figures

You are not in the right place at the right time with the right people.

The right place would be in a physical place with a job where you can learn from one of the best in the industry. You receive your initial training in this setting working on location. You get the ideal background for what you want to do. You would be an apprentice or an intern.

The right time is you are in an acceptable age group. The market yields an interest in you because you are in the prime time of earning income capabilities. Even though people tell you “it’s never too late to learn,” there is a hidden barrier against an older person for the job. Unless, you work in a new technology firm where the workplace is now an open space and there are no private offices.

The right people are individuals who see your potential and are willing to teach you what they know. This is a mentor. Today, you pay for such a service depending on their level of experience.

Which scenario do you fit?

The intern

The acceptable age group

The person needing a mentor

We don’t need statistics to tell us we can learn online. Courses, programs, communities all respond to the need regardless of your age group. The information is at your fingertips, all you have to do is make it happen. You too can be a six-figure earner. This is false advertising and you are the donkey chasing the carrot.

What you should learn from the start is what it really takes to earn six-figures. While this may sound like common sense, it is the most overlooked detail. This is why you come crashing down and don’t make six-figures.

When I was a child, my whole life was consumed with wanting to be a professional ballet dancer on the stage. The work and dedication required was strenuous, but I wanted to dance and therefore I had to put in the time and effort.

All through my training, no one ever romanced me with the beautiful life of a ballet dancer. Every teacher I had told me the opposite, the truth. The life of a dancer was hard work. In fact, there was nothing glamorous about it all.

My teachers made sure I understood what the art of ballet required. They never inflated my ego to sell me ballet lessons or told me anyone could be a ballet dancer. The mentoring from caring teachers motivated and prepared me for the hard work to achieve my dream. I danced professionally for six years before leaving the profession onto other things… but that is another story.

Why don’t you know the truth about making six-figures?

No one tells you up front. Sometimes there is a vague reference to earnings advertised are not typical. But this is drowned in the number crunching example of how much money you can make.

The truth is you will need time, patience, effort, and discipline to do the necessary work. Forget about how much money you can make.

We’ve all seen the nice pictures of the rich and famous on the beach, soaking in the sunlight while something else makes millions of dollars for you in passive income or, the excited person lying on a bed looking adoringly at the laptop screen or, a cross-legged happy person with their arms in the air. What you don’t see is the struggle and commitment to the work to achieve success.

The outrageous claims of money you can make are laughable. If it is so easy why aren’t there more multi-millionaires.

The six-figure income appeals to our vanity because we fail to understand what it takes to make that kind of money. In reality, you buy into the idea but you’re not in the place where you can achieve that level of income. This has nothing to do with your intelligence or ability but everything to do with the people you associate with on the way to making money.

The words in the headline of a book or ad don’t mean they translate into what they promise. An inflated idea of six figures is bait to get you to think you can achieve this income level if you buy the book or take the course.The amount of money you can earn should not be in front of you before you take on any kind of learning.


The six-figure sales trick isn’t going away

Advertisers will still use this idea because they know there are vain people out there that will fall for it. In the 1980’s the ideal sign of wealth and success was the American Dream a six-figure income meant you had “made it.” There isn’t anything wrong with a dream, but there is everything wrong with pushing the ideal income without knowing the truth about how this is achieved.

Today a six-figure salary means be careful with your money as the cost of living is higher than it was. When you do finally arrive at the six-figure income you have to live frugally. The whole concept of “rich” is going through a revision. Feeling rich is entirely different from your paycheck. The six-figure income earner today faces more financial problems rather than living the “good life.”

The romance of the lure of the six-figure income has moved online. The amount of money to be made is staggering as is the concept of reaching millions of people using the Web. Jobs have faded from existence and a new online workforce has come in its place.

Everything online requires learning a new skill. Nothing is easier and faster. No one can promise you a smooth ride about anything. So give up looking for it. You are vulnerable because you are worried about how you can pay your next bill.

The most ridiculous extreme is you can earn six-figures and more… or, you can work for $5. With each of these methods you are a donkey chasing a carrot.

Until you figure out that you’re not only about how much money you make.

Don’t pursue the money, pursue the work you like to do. Move on from have to, to want to do. Life will never give you the perfect happiness. Everything takes time and effort. The whole balance of the material and the life you lead has to regain its proportion.

Focus on the Process not the Outcome

  • Find a source of material that gives you the benefit of experienced knowledge.
  • Invest some money in the material but don’t go overboard.
  • Never pay too much, never pay too little, and never for free.
  • Develop the skills by working at them because you want to.
  • Forget about fast and quick learning – no such thing.
  • Recognize you are at the bottom and that is okay – no one starts at the top.
  • Stay away from offers of; you need this information because you won’t succeed without it.
  • Put in the time and be prepared to do the work.

The conversation you should be having is less about the money issue and more about the work you produce. It is a crisis. Are we just money machines, or the victims of other people’s machine to get us to believe we can do it too?

Money is an energy a means of exchange. It is time to respect the process instead of pushing the limits.

Take Action Work First Money Second

Did you know there is no secret or special learning? The insider information or exclusive membership only works when you trust the person because they showed you they are in the position to teach you.

Remember, no one has the right to always think you don’t know anything and you need what they have. Get to know someone before you invest your money. Who is the person behind the material? Are they reputable? If they are reputable you will find the collaboration of others participating. You won’t find phony testimonials, or inflated earnings, you’ll find the genuine when they offer the quality without the hefty fees. Do the work you want to do, but be willing to start out work first and money second.

carrotTake it from a donkey that used to chase the carrot.

Tell me about your six-figure story.

Why Your Choice of a Theme Matters

Why Your Choice of a Theme Matters

Have you ever had your breath taken away when you looked at a Theme for a Website? You are in awe, and you can say the Theme is awesome, and this is not an exaggeration. The journey to find the right Theme isn’t a smooth one. Once upon a time… a few years ago, I found a gorgeous WordPress Theme but couldn’t operate it. It was slow going. Video tutorial after video tutorial. At the end of a year, I had to upgrade to another Theme. Why?

Advertisers promote products, but users are the judge of the product.

No one takes advantage of you when you know. It’s when you don’t know that someone can take advantage of you. There are those who will openly and shamelessly tell you, you must have something when you don’t need it. The choice of your Website Theme is the most important decision affecting your presence on the Web.

Based on my experience since 2006, here’s what I learned.

Step #1 Never be “SOLD” by anyone about anything

The key to not being “sold” on something is to be informed about what you’re buying and using. Before you buy, do the research. Today your choice of Theme is harder, every Theme you look at is better than the last one. Your Theme choice depends on how much you know about how the Web works. 

The Web is a system of links connecting computers through the network of the Internet. The concept of the World Wide Web was the ingenuity of British physicist, Sir Tim Berners-Lee. His invention of a hypertext markup language (HTML) browser, which he called WorldWideWeb, gave everyone access to the Internet from a personal computer. 

Now we use the World Wide Web, and click on links through this hyperlink system to web pages, landing pages, squeeze pages, and all sorts of tips and tricks to sell you something. Everyday technology offers up something new and easier. The Web at first was a novelty, now it’s serious business, and the message tone has changed. 

Easy step advertising leads us to believe using software systems is easy. It isn’t. If it is so easy, why are there so many tutorials necessary to teach you how to use the software?

The truth is, there is a learning curve using the system of links, as you cruise around the Web, and manage your website.

There is no such thing as “everything is done for you so you don’t have to do anything.” Whoever says this is trying to coax you into easy thinking. This is the opposite way the Web works. The Web is an abstract concept. It is a “placeholder” of information overlayed onto an inter-relational database of connections, the network. You have to know how the system works. The front end message about the Theme will only give brief details.

Remember, deals will always come and go. Discount prices are cheap. You can get a special deal, but only if you’re ready. Take your time making a decision about your Theme. Nothing will happen if there’s a limited time for the sale price, or the offer is ending at midnight.

The funny thing about sale prices, they always come back around again.

Rely on your own intelligence to figure something out. We aren’t all that dumb. Something worthwhile will add to your existing knowledge, but it should never diminish you for not knowing. There are no three easy steps to having a website. Or worse; build a website in under 60 seconds.

Step #2 Rules for Purchasing a Theme

Never pay too much. This depends on the Website and the company needing the Website. Remember, don’t be at the mercy of technology. All Websites are built with software. The software shouldn’t be so difficult you have to have someone do it for you. You’re the owner of your Website, you should know how to operate the site.

Never pay too little. We value things in terms of the amount of money something costs. We are bottom feeders and want everything at the cheapest price. Cheap doesn’t always mean poor quality. Someone might not ask a higher price because they understand not everyone can afford a higher price. 

You always want to purchase something on it's merit, not the price. Click To Tweet

Never for free. The selling of “free” is the worst knee jerk of all. It’s the crumb mentality to get you into the sales funnel. Free means restricted use, or use it for a while, and then decide if you want to upgrade.

There’s nothing wrong with paying for a good service, but don’t get tricked into use now pay later. Know what the service provides. Do the research first. Move past the sales talk and get to the bottom line. How much does it cost? The most important question to ask is this; can you afford it?

Step #3 What if you need to know by yesterday?

Get rid of this mentality. Anyone who expects you to learn how WordPress, Drupal, Joomla, or any software works quickly, is clueless about technology. Nothing is simple, quick, and easy. In fact, the very thing advertised as, “saves you time and money,” flies in the face of the time it takes to produce the quality of the asking price.

“Grab” a Theme, it’s free, this becomes an expensive repair.

You still don’t know how the Theme operates. Technology has a definite learning curve. Web interaction is raw and in your face. Anyone can say anything on the Web. You’re not vulnerable if you don’t let someone push you into using software because it’s easy, or free. The free give away Theme might be a good deal, but you still have to know how the Theme operates.

My preference for a website software is WordPress. I started using WordPress in 2006, because I found the software was self-explanatory and the WordPress Theme I was using wasn’t complex. That was ten years ago, today’s Themes aren’t as minimilist as advertised. It’s now essential to use social integration and data analysis to help you “engage” with visitors to your website.

Step #4 WordPress Themes

WordPress website software was developed by Matt Mullenweg and David Little in 2003. As of February 2016, WordPress is used by 59.1% of all Websites. The software is built by developers who volunteer their expertise and write the core code. WordPress is the framework upon which a Theme is built. Engineers, designers, and developers love what they do, and for me, it shows up in WordPress.

Theme builders and WordPress core developers are sometimes at odds with each other. This is part of the technology equation. Code, the hypertext markup language (HTML) isn’t perfect. Anytime you have something built by a group of people, you’ll have differences of opinions.

A problem develops if your Theme cannot be updated to keep pace with WordPress. Another problem, most Themes have a limited user license. This means you have to update the current Theme, or find a new one.

If you can find a company that doesn’t limit your use of their themes, gives you excellent tech support as an individual, a developer, and a designer, then you’re with the right company.

Step #5 The company that built your theme

Life happens people move on and change jobs. Themes are discontinued, the developer quits, or the license on your Theme expires. This is what you don’t want. Now you have to find a new theme. In an ideal world this doesn’t happen right? But in real time, this is exactly what happens.

You want to find a long-term company that updates their themes and comes out with new ones. When there is a consistency of excellent service, you can focus on your business on the web, knowing you’ve always got support.

Whether this is your first Website or an upgrade to an existing site, the problem is the same.

  • Resolve it by never being “sold” anything by anyone.
  • Follow the rules; never too much, never too little, and never for free.
  • Forget the yesterday mentality, no one learns that quickly.
  • Whatever software runs your Website, make sure you know how it works.
  • How much code do you want to have to know, some or none?

It’s difficult to undo technology when you’re not a developer. Here’s the story of how I solved my website dilemma the day I was truly in awe of a WordPress Theme.

This is why your choice of a Theme matters.


When I’m not all over the Web, I’m writing, doodling, and marrying the content with the design. Writing content and design is usually a match made in heaven. With WordPress, it’s in real time.

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