A Free Website

A Free Website

The Website is FREE!

Yes, you read that correctly. You pay nothing. Log in and create an account and choose a Theme. We’ve made it simple so you don’t have to do the work. The website is SEO optimized and has a top ranking status with the search engines. The FREE Theme comes with Social Media integration and Email Marketing. Go live on the web and send an email campaign to your customers. They’re the first to see your brand new website. And best of all, it’s FREE. Start now, today!

The paragraph above is the type of content specifically written to lure you into the Free Version because this is exactly what you want to do. Find a Theme that doesn’t cost anything because WordPress is technically free, then choose a Theme and send an email campaign to your customers to grow your business online. This is Copywriting. A specific style of writing meant to persuade you that this is a good idea to implement because it’s just how you want it. What isn’t written is the reality of the false claim.

It is not possible to set up a functional website to do business on the web with a built in email campaign feature. To build a functional website you will need more than a free platform to start with. Hosting Companies that offer free platforms for a website have restrictions; limited memory, no tech support for the theme,  no server access to send an email campaign, limited choice of themes, advertisements that can only be removed by upgrading to a paid account.

Only after you signed up for the FREE, do you realize the restrictions. But you ignore the problem and try to continue anyway because it’s FREE, and there’s nothing to loose. This is the rationale that is intended, to trick you into this is what you’ve been looking for.

Sold on FREE

I’ve done it many times. Fell for the free version, and then the push notices to upgrade. At first the upgrade push is subtle then it becomes aggressive. That’s when you start to get blocked and cannot accomplish what you want with the free version.

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You Will Be Persuaded

This is why I didn’t become a Copywriter after graduating from AWAI (American Writers and Artists Institute). I found I did not enjoy using persuasive techniques to sidestep the truth.

Now That You Know

You are free to get rid of buying into the free version. A website has three basic components to function on the web, a Domain Name, a Hosting Company, and a Theme. You will find offers of a free Domain when you sign up for Web Hosting. Here’s where you do the math, and work within your budget. 

The tools to create a website have been greatly improved but the underlying factor on the journey to building a website is that the free version won’t yield a fully functional website. Today, without a functioning website a business or service is not going to succeed, no matter how good the products or services are.

Many people fail to launch their business online simply because they had the wrong information when they started out with a freebie offer. 

Building a website isn’t going to be free it’s a carefully planned journey that leads to establishing an online business or service. The first three stops on this journey are in this order:

Creating WordPress Pages and Posts

Creating WordPress Pages and Posts

The WordPress software is a content management system. The content in a website is put into Pages and Posts. The two pages have different functions.

The WordPress Page

A Page is static, and remains as it was on the day it was created. Think of when you hold a single sheet of paper, this is a Page. In a website you can add as many pages as you need. They can be grouped together and arranged in a hierarchy of importance with a Parent Page and a Child Page.

All the Pages created in a website are organized in the content management system in a Page Database in alphabetical order. From the Dashboard you can see All Pages this takes you to the main Page Database. The database will show the number of pages in the website how many are published, how many drafts, and how many are in the trash.

As you can see the system is well organized so you can see at a glance the Pages that have been created. It also prevents you from creating a duplicate page. The Pages in a website are topical, relevant to the subject of the website.

Pages in a website are similar to a magazine. In the website there is a navigation feature known as the Top Menu where the Main Pages are found for easy access.

Planning the Content of the Pages

It’s important to think about what you name the page. You’ll see the usual pages in a website as in Home, About, Services, Contact, as long as the Page is descriptive in the title then the visitor to the website understands this is an About page. The About page is usually a page that explains what the website’s purpose is.

The Page must be informative and convey information. What you want to avoid is too much information or too little information. 

Don’t make the visitor have to figure out the information on the website. This is actually the title of a good book on the subject of website content; Don’t Make Me Think by Steve Krug. The author wrote this book out of frustration because so many websites cause the visitor to have to think their way through the website instead of accessing the information easily.

The WordPress Post

The Post is a Blog Post. The Blog is a web-log like a journal entry.  The Blog Post has graduated into a vital publishing tool for businesses and individuals beyond a journal entry. It is now one of the major ways for businesses to communicate on a regular basis as information changes and new products are developed.

As we discussed above the Page is static, but the Post is created and is listed in chronological order. The most recent Post being listed at the top on the date the Post was written.

A Post is like a Magazine Article. It is interesting and contains updates with the latest information. It is an excellent way to inform customers, and talk about new products or inventions related to the type of business or service offered.

It’s the news and everyone wants to be the first to know the news, especially if it affects a system people are using. Or there is a major change to the business as we used to do it to the ‘new normal’ which now has a new structure.

The Posts Database Page has the same layout as the Pages listing the Posts with the most recent on top, the Author, and the Categories.

Posts, or Blog Posts, are not difficult to create providing you understand how to put the content into the Post. The thing to remember about using the Editor is this; it’s just a matter of knowing how the software works, and using it. The software operates the same way all the time. Once you get used to it you’ll find the system works well.

There is an art to putting content onto a Page or a Blog Post. You always want the minimal amount of distractions when creating any content.

There are a lot of “cool” things you can do with animation, slide in, popups, but you must keep in mind these additional moving parts to a Blog Post or a Page will be an irritant to the viewer.

The Visual Builder

Putting Content Into the Page or Blog Post

The most efficient way to put content into a website Page or Blog Post is to use the Visual Builder which bypasses the Classic Editor and the Gutenberg Editor. Neither are needed because you’re working on the front end of the page.

The Visual Builder was introduced into the Divi Theme and has changed the way we build websites. The Visual Builder is an extension of the Page Builder that is built into the Divi Theme. With the Visual Builder you see your edits in real time.

The styling features are built into the modules. The Visual Builder is the most advanced tool to come out and it’s the best kept secret of designers and developers, but it’s not a mystery. Anyone can use it. The Visual Builder was desgined so you and I could enjoy creating the content for the WordPress Pages and Blog Posts in a website.

Sometimes you might not be able to find the answer to a question you have when you’re working on creating content. You’ll need to know How to Use The Divi Builder Helper.

How To Choose A WordPress Theme

How To Choose A WordPress Theme

There are other softwares that are used for websites but over 60% of websites worldwide are powered by WordPress. This is the best software for a website that’s why universities, schools, governments, corporations, and individuals use WordPress.

A WordPress Theme overlays the WordPress core framework. The Theme is created by a developer who is thoroughly familiar with HTML (hypertext markup language) or computer language. The Theme has a particular style and will be topical, for a specific kind of website.

WordPress Themes come under the GPL (general public license) ruile. A Theme is used for one year and then the license must be renewed to use it for another year.

Even if the WordPress Theme is free it must be renewed for another year to continue using it. A developer who creates a theme is entitled to be paid for the use of their Theme.

The Theme Marketplace

There is no shortage of Themes in the market but you’ll find Themes that were developed several years ago. You have to be sure the developer is current and updates the Theme regularly and offers documentation and tech support should you need it, and the chances are you will need the tech support.

The other problem is tech support is only available for six months, after that period you will need to pay for support. This isn’t a good idea. You do not need to pay extra for tech support. This is why it’s best to find a Theme that is updated regularly, is enjoyable to use and offers tech support at no extra charge.

WordPress Themes

These are in the WordPress Repository but they are the WordPress Marketplace.

The problem with this kind of Theme is that you have a limitation in how you can style or change the layout of the Theme. Why would you want to do this if the Theme is already done? Because you will want to add more functionality to your website over time. A basic Theme of this nature will not accommodate the additions.

This is what you don’t know before you launch yourself into a free Theme or one with minimal cost. This is how I started out with my first WordPress website, paying for a Theme and needing to renew it each year. My website dilemma was finally solved by finding a Theme that gave me the flexibility to change the layout on any page, or post and I didn’t have to keep finding a new Theme each year. 

The other issue was I could do all the changes myself and I didn’t need to know how to use HTML. All software has a learning curve and it’s going to be improved and updated as time goes on. This is just the way technology works. We now participate with advanced systems, and WordPress and WordPress Themes are becoming increasingly more advanced and able to do more than we did with a website than when WordPress was only a blogging platform in 2003. 

The Built In Page Builder

In 2013 theme developers realized that people were not able to put the content onto a page because the webpage is divided into sections and rows to accommodate column layouts. Something is easy to operate when you know how it works but this was on the backend of the website and not the front end which is where you put the content into the web page.

The introduction of the Page Builder was a stroke of genius, it created a better user experience. You could now put content onto the web page and style the content. In truth, it was the Page Builder that gave me the inspiration to continue with my website. I was completely frustrated with WordPress because it was difficult to put an image next to some text without having to insert a page break using HTML tags. 

The Page Builder guided me through the process of putting content onto the webpage. I particularly liked the way I could also style the content from the built in Design section. Nothing I did needed any knowledge of code. I could change the layout, the style, the colors, and in general do what I wanted to do with the content on the page and a blog post. 

So what’s the name of this incredible Theme? The Divi Theme produced by Elegant Themes. It came out in 2013 and I haven’t used any other Theme because Divi is so versatile. It’s constantly updated and improved with new features that make creating a website a pleasure.

More information about Divi.

wordpress dashboard

Purchasing a Domain Name

Purchasing a Domain Name

A Domain Name is the name of the website. The name ideally will tell people what your website is about. With so many websites now on the web you have to be extra careful in choosing a Domain Name. First you must do a search to make sure the Domain is available. A Domain Name must be registered with a Domain Registrar.

The larger Web Hosting Companies are Domain Registrars and you can purchase a Domain Name at the time when you sign up for Website Hosting.

Before you sign up do a search to find out information about the Domain Name you would like to use. The best database to search is WHOIS.com. 

whois database

If the Domain Name you want to use is availble you can purchase it from WHOIS.com but you will have to open an account and manage the Domain Name yourself.

If you see that this Domain Name is available and you would like to use it, this is the Domain Name you use after you have decided to  Sign up with a Hosting Company.

Which should you do first? Sign up with a Hosting Company and then choose a Domain Name, or choose a Domain Name and then sign up for a Hosting Company. It doesn’t matter which one comes first but you must be sure that the Domain Name you choose is available.

My recommendation; decide on a Domain Name first and do the research on that Domain to make sure it’s available to use, then sign up with a Hosting Company.

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Confusingly Similar

The Domain Name must not resemble another Domain.

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Example

Healthlift.com
Healthylift.com

Find a Domain Name that is descriptive. For example;if your website is about health and fitness do a word wheel. Look up the words “health” and “fitness” in the dictionary and find the synonyms of “health and “fitness.” This will give you inspiration to clearly define the name of your website.

Using Your Personal Name

The name you have is unique to you, but I’m sure you’ve noticed there are other people with the same name as yours. In that case use a middle initial.

Personal Name

John Smith
John Edward Smith
John E Smith
J. E. Smith

Example

johnsmith.com
johnedwardsmith.com
johnesmith.com
jesmith.com

As you can see a Domain Name needs a lot of thought before you sign up with a web Hosting Company. This is why I recommend you decide on the Domain Name first, and then sign up. Use the WHOIS.com database first.

What you don’t want is to sign up with a web Hosting Company and think you have the perfect Domain Name and someone else has this exact same Domain Name. Then you’ll get a letter from their lawyers and you’ll have to use another Domain.

The most common domain in use is a domain with the com extension. There are other extensions being introduced and it’s a matter of choice as to what you want to use based on the availablility and the descriptiveness of the name.

Now that you’ve found a Domain Name, your next stop on the website journey is signing up with a Hosting Company.