About Your Website

Everyone Needs a Website

If you don’t have one, it’s time to get one… yesterday.

The succes of your Website depends more on how you think about yourself and your occupation. From the smallest startup, to the largest corporation, it’s the people behind the business that make the difference.

Act on it

Technology Loop

Website software, apps and systems in use change rapidly. We use more technology than we want to think about, and we can hardly keep pace with the updates.  

Slow down to keep up

The fastest way to keep up, is to slow down and get the basic skills of how Websites work. With all the information at our disposal, we still need someone to show us how the software works.

The seller of the software wants you to buy their latest product and start using it right away. You’re looking at the end result of their product, which by the way took a long time and a team to produce.

Cancel Out The Noise

There will always be a must-have low cost deal, the quickest shortcut, or the latest app that replaces the other app.  Cancel out the noise and then you can start to hear yourself think … about your website.

Not what everyone else is doing, but what you want for your website.

If you don’t know: let’s have a conversation and find out.

The Biggest Hurdle You Face

The person behind the Website, you.

The publisher, the voice of the business participating on the Worldwide Web. Communication and interaction with customers and potential customers.

With your website you will influence the people who interact with your content. The power of the written word has influence. It is the branding mechanism. Your website is your introduction.

The Influence of Example

There will be someone else doing something similar to what you are doing.  Be careful not to copy their ideas and use them as if they are your own. Always be unique and original through your expertise.

Follow an example based on the principle of the merit of an idea, or business practice, and give credit to their original work.

Are you ready to look in the mirror?

Your Website is a mirror reflection of who and what you are. Web interaction is fast and exciting. We want to make things happen overnight with deadlines. Building an online presence, and a reputation, takes time.

You’ll find endless lists of tips, tricks, and strategies. All of them are meaningless, until you know why you are doing what you do. Your reason for your website has to be clear to you first.

Who are You?

The question of who you are, and what you have, is based on the merit of what you bring to the table in your line of service. Your experience is your authority. If you misrepresent yourself, or your business, you lose people’s trust.

Trust in business is earned not claimed.

How well do you know yourself?

A business is about service first and the ROI second. Data analysis of human behavioral characteristics is subject so someone’s analysis. The person you’re trying to reach is a human being not a statistic.

“The two greatest faults in advertising are boasts and selfishness.” Claude J. Hopkins.

Who Are You?

The question of who you are, and what you have, is based on the merit of what you bring to the table in your line of service. Your experience is your authority. If you misrepresent yourself, or your business, you lose people’s trust.

Trust in business is earned not claimed.

How Well Do You Know Yourself?

A business should be service first and the ROI will follow. Data analysis of human behavioral characteristics is subject to someone’s analysis. 

The person you’re trying to reach is a human being not a statistic or a type.

The two greatest faults in advertising are boasts and selfishness. 

Claude J. Hopkins

Anyone say anything about themselves on the Web.

Always represent your authentic self.

Use a current picture of yourself.

Let your work be on the merit.

If you are the sole person behind your Website, an About Us page gives the impression of more than one. 

What is the purpose of your website?

There is a human being on the receiving end of everything you do.

Website Software Issues

Some companies specialize in brand bashing and downplay their competition. Each one wants you to use their software. The user is the judge. Whichever one you choose, you must be comfortable with the basics so you can operate the site.

The choice depends on:

  1. How much technology you want to use?
  2. How well you know yourself?

Your Website is a launching platform for your ideas and message.

Which Software

If you want to be in charge of your Website, you need a Website powered by WordPress. The Designer and the Developer built WordPress for the user. WordPress is secure and flexible.

Desgined and Developed

This depends on your budget and the nature of your business. This site is custom created with the Divi Theme. Knowing how the software works, keeps you on the pulse of your business.

WordPress Theme

There are many Themes. There is one among the many. The Divi Theme, a user’s dream. You don’t have to be a Designer or a Developer to have a website. I built this website with the Divi Theme.