Everyone needs a Website
If you don’t have one, it’s time to get one… yesterday.
The success of your Website depends more on how you think about yourself and your occupation on the Web. From the smallest startup, to the largest corporation, it’s the people behind the business that make the difference.
We have been led to believe the software or app is user friendly. After you know how it works, yes, it is easy to use. But you have to slow down and learn to operate the software. The apps and systems we use are sophisticated. We use more technology than we want to think about.
Slow down to keep up
The fastest way to keep up, is to slow down and get the basic skills of how Websites work. With all the information at our disposal, we still need someone to show us how the software works.
We know how the seller of the software feels, they want you to buy the product and start using it right away. You’re looking at the end result of their product, which by the way took a long time and a team to produce.
Cancel out the noise
There will always be a must-have low cost deal, or the quickest shortcut to something. Cancel out the noise and then you can start to hear yourself think … about your website. Not what everyone else is doing, but what you want for your website.
If you don’t know: let’s have a conversation and find out.
The biggest hurdle you face
The person behind the Website, you.
The publisher, the voice of the business. Join the conversation, give the information your potential customer is looking for. This is why they are on your website. All these activities have an end result, a consequence.
The power of the written word has influence. It is the branding mechanism. Your website is your introduction.
The Influence of Example
There will be someone else doing something similar to what you are doing. Be careful not to copy their ideas and use them as if they are your own. Always be unique and original through your expertise.
Follow an example based on the principle of the merit of an idea, or business practice, and give credit to their original work.
Are you ready to look in the mirror?
Your Website is a mirror reflection of who and what you are. The Web interaction is exciting and we want to make things happen fast. Building an online presence, and a reputation, will take time.
You’ll find endless lists of tips, tricks, and strategies. All of them are meaningless, until you know why you are doing what you do. Your reason has to be clear to you first.
Who are You?
The question of who you are, and what you have, is based on the merit of what you bring to the table in your line of service. Your experience is your authority. If you misrepresent yourself, or your business, you lose people’s trust.
Trust in business is earned not claimed.
How well do you know yourself?
A business is about service first and the ROI second. Data analysis of human behavioral characteristics is subject so someone’s analysis. The person you’re trying to reach is a human being not a statistic.
“The two greatest faults in advertising are boasts and selfishness.” Claude J. Hopkins.
Anyone say anything about themselves on the Web.
Always represent your authentic self.
Use a current picture of yourself.
Let your work be on the merit.
If you are the sole person behind your Website an About Us page gives the impression of more than one.
What is the purpose of your website?
There is a human being on the receiving end of everything you do.
Website Software Issues
Some companies specialize in brand bashing and downplay their competition. Each one wants you to use their software. The user is the judge. Whichever one you choose, you must be comfortable with the basics so you can operate the site.
The choice depends on:
- How much technology you want to use?
- How well you know yourself?
Your Website is a launching platform for your ideas and message.
If you want to be in charge of your Website, you need a Website powered by WordPress. The Designer and the Developer built WordPress for the user. WordPress is secure and flexible.
Desgined and Developed
This depends on your budget and the nature of your business. This site is custom created with the Divi Theme. Knowing how the software works, keeps you on the pulse of your business.
There are many Themes. There is one among the many. The Divi Theme, a user’s dream. You don’t have to be a Designer or a Developer to have a website. I built this website with the Divi Theme.