Why do we fall into the trap of letting someone else convince us that something is true when our instinct warns us this sounds too good to be true? What fails inside of us to prevent us recognizing nice sounding words that make us think something is easy.

Clever words that paint a fake picture of success guaranteed in one weekend, thirty days and even worse those that promise long-term success. The science of words is now easier to produce and as a result we see too many words and we do not take in the information we skim read. We do things in record time and multitask. We are talking and signing up for something else and at the same time checking our email. Our attention is fragmented and we can buy into an idea because it sounds good but we did not absorb the details.

Initially we buy into someones method guaranteed to work. The promise of success soothes our anxiety about money into believing there is not much effort required and the result is the money you will make. The mind immediately latches onto the money and you bypass the common sense side of the issue and focus on what you will do with the money.

Improve the quality of your life

You imagine how the quality of life will improve for you and you dream on. The nice sounding words paint the perfect picture of you lying on the beach somewhere and the system working for you and you do not have to do anything. While you sleep you are earning money. So many others are successful at this and they implemented this system, and now they make a six-figure income.

The material the pictures and the whole appeal of the package thrill you. The information flatters and compliments you for being willing to take the time to learn and in no time you will be able to do it for yourself. For a while, you speak the language you learned from the book, CD or video, the wise sayings make sense.

Time goes by, life gets busy and you listen or read less and less. When you have a few moments you catch onto a phrase and it sounds good and once again you reinforce the image of success and how your life will change. This goes on for a while and the unfortunate truth comes to light – there is no connection between what you are listening to and what you are doing.

Reality check

The truth is; the idea was too good to be true and once again, you bought into the idea. This is actually infuriating when you realize this. I know it well it has happened to me on more than one occasion. I came to understand a fundamental truth about life and its success; it all depends on what it is you want to do, and are you prepared to do the work to achieve this. Things do not depend on what someone persuades you to think you can do.

New Maxim:

Remember, when it sounds too good to be true –  it is too good to be true.